The Sales Foundations

Module 2 - Lead Generation

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Lead Generation - the life blood of sales! OR is it? 

Lead Generation is a key focus for all salespeople, but there are major risks involved when looking for your next client. This module from The Just Williams Sales Academy will give you the skills to develop an effective and consistent process to find, approach and engage key prospects for your business. Avoid wasting endless hours cold-calling generic lists of contact and develop your Lead Generation Strategy with this module. 

Knowing the most effective ways to research and profile your key demographics will dramatically reduce your workload, leading you to greater conversion with new clients. This module will equip you with working knowledge of sourcing and engaging with the right people, in the right way - from the beginning. 


Learning Objectives:

  • The process to develop leads on a consistent basis
  • How to find good quality leads and engage for the first time
  • How to develop and manage prospects