Vision, Mission & B Corp

The Vision:

To eradicate bad practice by educating and empowering modern sales professionals. 


The Mission:

To create an accessible and engaging learning environment to promote exceptional sales standards for SMEs.


B Corp Certification: 

In June 2023 we joined the global movement of using business as a force for good. Helping create an equitable and sustainable landscape for everyone, B Corp gives us the framework to ensure The Just Williams Sales Academy is promising and delivering the very best for all of our stakeholders. 

Read our 2022-23 Impact Report to see how we, and our sister company Just Williams have been working towards and achieving the certification. 

For more information on B Corp, please visit 

Front cover of the 2022 23 Impact Report