The Sales Foundations

Module 1 - Account Management & Retention

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What is the difference between Account Management and Retention? 

It might seem obvious, but when it comes to decisive action and workable processes, the devil is in the detail. This module from The Just Williams Sales Academy will help you design and plan a process that is robust to your own business as well as helping design a Retention Strategy that is key for all successful sales activities. In this 30 minute session we will discuss account management strategy, creating a customer journey, and of course - CPA (cost per acquisition). 

Did you know: it costs between 2 and 10 times more to attract a new client than to retain an existing one? Make sure you are well equipped not only to manage your accounts but to retain them also. 


Learning Objectives:

  • What is a Customer Journey and why is it an essential element in your sales toolkit
  • How to develop a Customer Journey 
  • Bringing your Customer Journey to life
  • Reviewing and evolving your CX